Harvey Norman: working with retailers
Soft Landing Smithfield
Working with Retailers to Deliver Seamless Mattress Recycling
When consumers buy a new mattress, they want the whole process taken care of – including what happens to the old one.
Our 2024 Mattresses Matter Sustainability Survey revealed just how front of mind this is for Australians:
That’s where Soft Landing comes in. We partner with retailers across Australia to make mattress recycling simple for businesses and their customers. Our point-of-sale and take-back programs take care of the old mattress, giving customers peace of mind and helping them feel good about their purchase.
For retailers, it’s a smart business decision: removing a common barrier to purchase, improving the customer experience, and demonstrating a real commitment to environmental and social responsibility.
Harvey Norman Bedding: A Case Study.
Harvey Norman is one of our strongest retail partners, with franchisees across the country embracing mattress recycling as part of their service to customers. In FY25 alone, Soft Landing collected and recycled 12,553 mattresses for Harvey Norman stores, helping franchisees deliver a smooth end-to-end experience while reducing waste and supporting their business goals.
Lani Garison, Proprietor at Harvey Norman Bedding Balgowlah (NSW), says the service helps take the stress out of the buying process: “Many customers are unable to dispose of their old mattress themselves, which adds stress and difficulty to the purchasing process.”
She adds: “I know we provide our customers peace of mind that their mattresses are being recycled in the correct manner, and we are doing right by our community. The ability to offer customers a complete service is crucial to providing the highest level of customer service. Soft Landing ensures the process is trouble-free.”
Lani’s words reflect a common theme among Harvey Norman franchisees – mattress recycling has become an essential part of delivering a complete service.
Brian Carr, Proprietor at Harvey Norman Bedding Moore Park, agrees. “It’s key corporate responsibility,” he says. “It shows Harvey Norman franchised businesses care about positive outcomes across the entire scope of the product life cycle.”
He says partnering with Soft Landing is good for both the planet and the bottom line: “It helps greatly with reducing our waste management costs and, in some cases, helps close sales. Our customers love the fact that their old mattress isn’t just going to landfill. It cements their purchasing decision that they are buying from a retailer that cares.”
More than that, Brian says, it’s about retailers doing their part to create a sustainable future for the bedding industry:
“It’s all part of the bigger picture within the bedding industry. We should all do our best to play a responsible part in waste management and recycling. Get on board! If you embrace the program, it will only help your business.”
Brian Carr – Harvey Norman Bedding Moore Park
