b'01THE MANAGEMENT, ADMINISTRATION & DEVELOPMENT TEAMCommunications & Marke ting LOCAL MEDIA HIGHLIGHTS STRENGTHENING LOCAL CONNECTIONSAs Community0217 OCTOBER 2022|GREAT LAKES ADVOCATE In the last year, our media strategy prioritisedResources CulturalResource Recovery Australia launches this years reuse,building connections with local people through repair and repurpose competition our social media platforms and local mediaLead and a proud Worimi 8 NOVEMBER 2022|WIN NEWS CANBERRA channelsreaching out to share knowledge,Galpaan woman, Im tell people about our services, and invite our Leading the way, one mattress at a time communities to join our mission.happy with Community 11 NOVEMBER 2022 ABC RADIO ILLAWARRAWhile traditional media outlets like newspapers, radioResources progress National Recycling Week interview with Zero Waste Coordinator Bella Peardonand TV remain vital for raising public awareness of ourthis year, moving commitment to people and planet, our social media 25 MARCH 2023|ILLAWARRA MERCURYplatforms allow us to start conversations with people offorward with our goal of How a little farm in the suburbs is bringing the world toall ages and connect on an individual level.becoming an AboriginalCul tural Lead 03The GongTo tap into this, we increased our posting frequency in FY23, creating and sharing over 2,200 posts acrossOrganisation.17 MAY 2023|FORSTER FORTNIGHTLYour platforms, nearly doubling the number we shared Local 101-year-old Mavis Paterson lives life her wayin FY22. By sharing informative posts and producing 26 MAY 2023|WIN NEWS ILLAWARRAquality, people-focused imagery and video content, Green Connect Farm was bursting for Shellharbourwe reached 2.3 million people in FY23, a significantIm also impressed with our staffs enthusiasm andAunty Faye from Taree Indigenous Development KidsFest increase from the 1.2 million people in FY22. A total ofcommitment to improving their knowledge aroundEmployment (TIDE) led the tour, discussing the areas 30,300 fans and followers engaged with our content,cultural awareness.significance and what it means to Biripi Nation people. with 5,000 new followers joining our cause. We also have 15 staff enrolled in TAFE NSW to complete In a significant step for CR, we registered withthe six-week statement of attainment course: Mentoring Building on our social media achievements, we boostedReconciliation Australia, and were working to createAboriginal and Torres Strait Islander People. This course our reputation as local experts in waste diversion, 2,200 fair food, and community services by concentratingan Innovate Reconciliation Action Plan (RAP). The RAPwill help our team empower Aboriginal and Torres Strait04focuses on developing and strengthening relationshipsIslander people both internally and externally.POSTS SHARED our efforts on regional outlets, specifically communitywith Aboriginal and Torres Strait Islander people in our newspapers and radio stations. local communities, engaging staff and stakeholders inFinally, a successful NAIDOC Week in July 2022 was 2 DOUBLE NUMBER reconciliation, and developing innovative strategies toa perfect start to the cultural year; the theme Get Up! SHARED INFY 22 Six Green Connect editorials in the Illawarra Mercury newspaper and an ABC Radio Illawarra interviewempower Aboriginal and Torres Strait Islander people.Stand Up! Show Up! encouraged us to champion increased local, national and international interest in thecollaborative change while celebrating those who have exceptional work we do in the fair food and sustainabilityOnce approved by Reconciliation Australia, it will runalready driven change in Aboriginal and Torres Strait space. As a result, Channel News Asia visited the Greenfor two years, with 50 deliverables to implement acrossIslander communities over generations. It was fantastic to 2.3 M Connect Farm in April to film for Chris Leows Growingfour categories: relationships, respect, opportunities andwitness staff across the organisation attending NAIDOC Wild documentary, featuring the fair food educationgovernance. While (at time of print) the RAP is in its draftcommunity events to learn from and engage with local PEOPLE REACHED we provide for local school children and growing ourstage, weve already completed or are working towardsAboriginal and Torres Strait Islander peopleINCREASE FROM reputation globally.several of these deliverables, including raising awareness 1.2M IN FY 22 of reconciliation across our workforce through formal andMoving into FY24, I look forward to celebrating another05In the Mid-North Coast, we told the inspiring storiesstructured cultural learning. successful NAIDOC Week and leading our team of two Helping Hands Care Services clients andtowards greater cultural awarenessestablishing and their carers in the Forster Fortnightly newspaper,We held two successful cultural awareness trainingstrengthening our relationships with Aboriginal and including the story of a 102-year-old Tuncurry residentworkshops in March this year on Worimi (Tuncurry)Torres Strait Islander people in our communities and 30,300 who has used our services for nearly nine years toCountry and Dharawal (Illawarra) Country, delivered bycontinuing our RAP journey. live independently in her own home. These storyFelicity Ryan from Big River Connections. 43 senior staff FANS + FOLLOWERS placements were integral to our overall local marketingmembers and front-line managers attended, and we have campaign for Helping Hands, which, along with thea third workshop scheduled in Queensland for anotherNATALIE RIDGEWAY commencement of Community Morning Teas at The22 staff members. The workshops have built an importantCULTURAL LEADLoop, Tuncurry, has increased awareness of our servicesfoundation for our team, allowing them to continue with local seniors and their families.developing their cultural knowledge.05 5,000 By strengthening our connection with local peopleAdditionally, 17 staff attended a cultural tour on Biripi05and including their perspectives in the stories we tell,Country (Taree), which was an opportunity to learn about06NEW FOLLOWERS were inviting them not just to purchase our servicesthe local Aboriginal culture and history on Country. or products but to join our journey, allowing us to buildCaptionthriving communities, together.PAGE 48 Above: Natalie Ridgeway with Aunty Mandy Davis at the Homebase NAIDOC 2022 Debutante Ball. PAGE 49MAD MAD'